Starfish offerings include (but aren’t limited to):
- logos
- business cards and stationery
- brochures
- effective written content
- event marketing pieces (announcements, programs, signage, posters and displays)
- ads (from newspaper to billboard)
- web products including ads, graphics, writing and (with the help of some very talented colleagues) entire sites
- Photoshop wizardry.
Working with Greg was a pleasure! He kept me in the loop, and was prompt and professional at every turn. I look forward to working with him again and wouldn’t hesitate to recommend him to my colleagues and friends as a great graphic designer. A real resource!
Michele Fogal, Author
Branding
A timeless logo design provides the foundation on which distinct identity is built, but all the elements that follow – font and colour choices, for instance – should grow from that foundation into a cohesive, consistent, and adaptable whole. We can even develop a brand guideline manual to ensure your future marketing stays on point.
Logo Design
Think of your logo as an introduction to potential clientele. This introduction should be memorable and establish a connection to your brand. Effective, timeless logo design speaks for itself. When done right, it communicates your unique brand instantly. At Starfish, we develop visually compelling logos that serve this purpose. The process begins with research and discovery before moving into creative development, at which stage we’ll provide you with several logo concepts to explore and influence with feedback before making a choice.
Brand Identity Packages
While a strong logo speaks volumes, it doesn’t tell the whole story. An effective brand incorporates your organization’s mission statement, goals, and personality. It integrates your logo, colours, fonts, tone, as well as services and/or products, to communicate with your target audience in a cohesive way. Client loyalty will organically follow. We love researching – the first step in our branding process – to understand the story you want to tell. Once that’s achieved, our creative phase begins and we design all the elements you need to stand out and succeed. Like a fingerprint, each organization and its story is unique, so our packages are readily customizable.
Brand Style Guide
Style guide is to brand as cookbook is to foodie perfection. Your style guide’s “ingredients” include all the elements that define your brand; its “cooking instructions” explain how to create new pieces imbued with that same unique “flavour.” Use your logo, fonts, colour palette, images, tone, and more with confidence … a good style guide ensures foolproof marketing materials, every time. A talented cook – er, designer – can step in at any stage (ideally but not necessarily right after logo finalization) and develop a style guide that ensures all marketing projects are brand consistent.
Let’s discuss your design and writing needs!