SERVICES
OUR SERVICES
Starfish offerings include (but aren’t limited to):
- web products including ads, graphics, writing and (with the help of some very talented colleagues) entire sites
- event marketing pieces (announcements, programs, signage, posters and displays)
- ads (from newspaper to billboard)
- cohesive branding through the creation of:
- logos
- business cards and stationery
- brochures
- effective written content across all platforms
- social media creation and management
- Photoshop wizardry.
Working with Greg was a pleasure! He kept me in the loop, and was prompt and professional at every turn. I look forward to working with him again and wouldn’t hesitate to recommend him to my colleagues and friends as a great graphic designer. A real resource! Sound like a lot of work? It is. Let us take it off your hands.
Michele Fogal, Author
BRANDING DEVELOPMENT
A timeless logo design provides the foundation on which distinct identity is built, but all the elements that follow – font and colour choices, for instance – should grow from that foundation into a cohesive, consistent, and adaptable whole. We can even develop a brand guideline manual to ensure your future marketing stays on point.
Sound like a lot of work? It is. Let us take it off your hands.
BRAND IDENTITY PACKAGES
While a strong logo speaks volumes, it doesn’t tell the whole story. An effective brand incorporates your organization’s mission statement, goals, and personality. It integrates your logo, colours, fonts, tone, as well as services and/or products, to communicate with your target audience in a cohesive way. Client loyalty will organically follow.
We love researching – the first step in our branding process – to understand the story you want to tell. Once that’s achieved, our creative phase begins and we design all the elements you need to stand out and succeed. Like a fingerprint, each organization and its story is unique, so our packages are readily customizable.
Sound like a lot of work? It is. Let us take it off your hands.
LOGO DESIGN
Think of your logo as an introduction to potential clientele. This introduction should be memorable and establish a connection to your brand. Effective, timeless logo design speaks for itself. When done right, it communicates your unique brand instantly. At Starfish, we develop visually compelling logos that serve this purpose.
The process begins with research and discovery before moving into creative development, at which stage we’ll provide you with several logo concepts to explore and influence with feedback before making a choice.
Sound like a lot of work? It is. Let us take it off your hands.
BRAND STYLE GUIDE
Style guide is to brand as cookbook is to foodie perfection. Your style guide’s “ingredients” include all the elements that define your brand; its “cooking instructions” explain how to create new pieces imbued with that same unique “flavour.”
Use your logo, fonts, colour palette, images, tone, and more with confidence … a good style guide ensures foolproof marketing materials, every time. A talented cook – er, designer – can step in at any stage (ideally but not necessarily right after logo finalization) and develop a style guide that ensures all marketing projects are brand consistent.
Sound like a lot of work? It is. Let us take it off your hands.
CONTENT WRITING
Once the foundational elements—including your logo, colour palette, images, font choice, and overall tone—have been established, content writing is essential to successful branding maintenance and increased customer engagement.
At this juncture, we begin crafting content that accurately reflects your brand and engages with your target audiences. We create website copy and blog posts, as well as strategically placed and scheduled social media content across all relevant platforms. Tailored specifically to showcase your products or services, content writing—particularly social media posts—fortifies branding and builds trust with your target audience.
At Starfish Communications, we take pride in developing content that speaks to your targeted demographic while staying true to your brand identity.
Sound like a lot of work? It is. Let us take it off your hands.
